To succeed in Google search, SEO professionals must stay updated on Google’s algorithm changes and be adaptable to evolving search trends that influence website rankings and online visibility. Enter ...

Apparently, some internal documents from Google were accidentally posted online recently, revealing snippets of useful data about that secret recipe. They may change how you design your website.

The digital marketing landscape is experiencing a seismic shift. While traditional search engine optimization focused primarily on Google’s algorithms, a new frontier has emerged: Generative Engine ...

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...

Google's BlockRank performed competitively with other state-of-the-art ranking models that were tested in research.

Tulane University and the University of Chicago researchers have conducted research demonstrating that user search habits and the relevance‑based optimization of search engines contribute to the ...

Google has updated its search ranking algorithm to "more strongly affect the sites that host explicit videos but don't allow Googlebot to fetch those video files" which may lead to a "significant drop ...