Smart Business Magazine

What’s your category strategy?

Writing about category strategy in Harvard Business Review in 2018, advisers Peter Yoon and Parker DeRensis warned against the false sense of security that can affect even the undisputed king of a ...
Business Wire

How Important Is a Category Management Strategy Crucial for Retailers to Reap Monetary Benefits? | Request a FREE Proposal Today!

LONDON--(BUSINESS WIRE)--SpendEdge, a leading provider of category market intelligence solutions, has announced the completion of their latest presentation on how a category management strategy can ...
Progressive Grocer

How Lidl, Hormel, Kellanova Are Rethinking Category Management

Path to Purchase Institute caught up with several executives to explore how they’re rethinking their strategies ...
Business Wire

Freight Forwarding Services: Market Intelligence, Pricing Strategies, Supplier Selection Criteria, Procurement Best Practices, Category Management Insights Now Available from ...

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of their Global Freight Forwarding Services Category - Procurement Market Intelligence ...
Harvard Business Review

Why Dominating Your Category Can Be a Flawed Strategy

Of the many contributions Jack Welch has made to business wisdom, one of his most famous was “Be #1 or #2 in every market.” That advice served GE well in shaping its portfolio of businesses and its ...