These entrants are competing with far bigger players, including OpenAI, Anthropic, and Microsoft, that make their own ...

Swedish startup Lovable has hit $400 million in annual recurring revenue, as companies and users flock to artificial intelligence tools that make it easy for beginners to code.

Anton Osika, CEO of Lovable, a vibe-coding platform, told BI that "super creative brains" with little technical knowledge are its most dedicated users.

Predictions that AI tools could help displace established business software are quietly coming true in some segments of the market.