Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...

Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management. These methods ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their new downloadable article on a comprehensive guide to ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...