In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

While I'll always argue that SUM is my favorite and most-used Excel formula, there are plenty of other powerful functions included in the software. These features go far past using Excel as a digital ...

Pivot tables have long been the standard tool for summarizing and analyzing data in Excel, and they work well for many tasks. But if you've ever found yourself clicking through multiple menus just to ...

VLOOKUP and Search are two functions that Excel uses to search for text. VLOOKUP finds data in a column and returns the contents of an adjacent cell. Search finds data in a cell and returns the string ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Formulas are powerful tools for performing calculations and analyzing data in Excel. In this beginner’s guide, you’ll learn how to use formulas and explore some popular built-in functions. One of the ...

Q. Are there any alternatives to traditional PivotTables in Excel? A. The first thing that comes to mind is the function GROUPBY. The primary purpose of GROUPBY is to make data analysis easier by ...

Have you ever found yourself staring at multiple Excel tables, wondering how to make sense of the scattered data? Whether you’re managing sales reports, tracking inventory, or analyzing performance ...

A. Excel’s TEXTBEFORE and TEXTAFTER functions allow users to quickly split up text in ways that used to require combinations of functions like LEFT, RIGHT, MID, and FIND, leading to some confusing ...