Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Gemini is separating itself from ChatGPT, its biggest competitor, as it fends off accusations of planning to roll out ads.

Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable ...

Google has denied a new report that claims the company is planning to introduce ads in Gemini as early as next year.

Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.

A recent report claims that Google is preparing to inject its ever-more-popular Gemini AI tools with advertisements, but ...

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Justice Department alleges Google stymied competition in online ad tech Google denies allegations, citing competition in apps and connected TV Trial to feature witnesses from Google, competitors and ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

The judge agreed Google "willfully engaged" in "anticompetitive acts." A federal judge has ruled that Alphabet's Google Google illegally monopolized key segments of the online advertising technology ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...