Confirming earlier reports that Google has been plotting a move to help sell consumers auto insurance in the U.S., the search giant announced this morning it’s launching a new feature called “Google ...

An entity called Google Compare Auto Insurance Services is now licensed to do business in more than half the US, an analyst finds. Steven Musil is a senior news editor at CNET News. He's been hooked ...

Google has launched a new auto insurance site in the U.S. designed to simplify for consumers the process of shopping for policies. Google Compare Auto Insurance, launched Thursday, is a free site that ...

Google reportedly is gearing up to launch a shopping and comparison site for auto insurance in the United States. The company has been operating such a site in the UK, dubbed “Google Compare,” for the ...

Google has just introduced a new tool to help you save some money the next time you buy auto insurance. It’s called Google Compare for car insurance, and will display both national and local insurance ...

Google, which is known for dabbling in a variety of consumer fields, is apparently looking to begin selling automotive insurance in the United States. Google currently helps users buy insurance in ...

Google Compare in the UK has facilitated car insurance quotes since 2012. A new report from an analyst at Forrester points to signs that Google is finally getting ready to launch its long-anticipated ...

Alphabet's Google is shuttering Compare on March 23, a service that allowed users to comparison shop auto insurance, credit cards, and mortgages. Google Compare was launched in March 2015 and was a ...

The New York Times reportsthat several recent moves by Google suggest that it’s set to launch a new car insurance shopping site in the near future. Google has run an automotive insurance comparison ...

Google is killing off the car-insurance, credit card, and mortgage comparison tools that it rolled out last year. Joshua Dziabiak, COO of a rival car-insurance comparison marketplace called The Zebra, ...

Of course, those websites that do lead generation in that space feel very threatened, as they should. When Google used those keyword rich anchor text links, they called them out and Google reversed it ...