The NBA launched a multi-streaming platform and an updated NBA TV, starting on October 15, which will give fans nonstop basketball content.

Michael Jordan is back in the NBA with NBC, and that network brought the sounds of “Roundball Rock” back as well. Amazon Prime is entering the league after hiring many broadcasters who were with Turner Sports in recent years. ESPN acquired “Inside the NBA,” the most popular studio show in league history.

Williams demonstrated his defensive flexibility to coach Mark Daigneault when Thunder forward Chet Holmgren suffered a hip injury three weeks into the regular season. Jalen played center in Holmgren's absence, especially before Isaiah Hartenstein, who was rehabing a left-hand injury, before making his Thunder debut.

The National Basketball Association (NBA) has signed a multi-year agreement with Amazon Web Services (AWS). Under the deal, AWS will become the official cloud and AI partner of the NBA and its affiliate leagues, including WNBA, NBA G League, Basketball Africa League, and NBA Take-Two Media.

(Bloomberg) — Google has named Golden State Warriors guard Steph Curry the company’s performance adviser for Google Health and Fitbit wearable technology products, part of a multi-year partnership with the NBA superstar. Curry and his team will work ...

The Golden State Warriors roster might be looking slim for a few more weeks, as the Jonathan Kuminga restricted free agency saga has forced the Warriors to put other signings on hold for the time being. However, regardless of what happens, the Warriors ...

Google is partnering with the LA28 Games across Cloud, Search, and Gemini. In a similar deal, Chinese cloud provider Alibaba plans to support NBA China's operations.

The lovable Thunder is a thing of the past. Not in Oklahoma, but around the basketball world, the grievances are many. Why? "The Thunder are a threat."

The NBA has reminded teams to focus on addressing inappropriate fan behavior at games this season. In a memo sent to all 30 clubs, the league emphasizes the need for consistent enforcement of the NBA Fan Code of Conduct.