(Bloomberg) -- Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor Roblox's ...

Matthew is the Apps and Games Editor at Android Police. He's been gaming since his first taste of a TI-99 at four years old. Matthew has been an Android user since the HTC Hero and has covered ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. Roblox unveiled a new immersive video advertising format ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and Roblox team ...

Google and Roblox have teamed up to create an experience for Play Points members. Players will be able to access an area called the Diamond District that offers an obstacle course, mini-games, and ...

In a fitting crossover, Roblox is getting a big speed boost on Chromebooks. Google said on Thursday that a new x86 version of ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

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As Roblox bets big on the future of user-generated content, the online game platform ubiquitous in the under-13 age group is staffing up accordingly. The company announced Tuesday that it has hired ...