Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, ...

Google has denied a new report that claims the company is planning to introduce ads in Gemini as early as next year.

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

A Google search executive on Thursday pushed back against fears that its AI-powered search will harm web publishers and its ...

(Bloomberg/Josh Sisco and Leah Nylen) — The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that place ads on their websites, ...

My Ad Center lets you see the companies behind advertising in Google Search. Google is now adding a separate “funded by” section, to more clearly communicate where ad dollars come from. Living in our ...

Google's Dan Taylor ripped the story, saying 'there are no ads in the Gemini app and there are no current plans to change ...