And, two decades after NBC lost its NBA package to ESPN/ABC, NBC is back in the game, having regained an NBA package as part of the 11-year, $77 billion broadcast rights deal the league reached ...
When basketball great Reggie Miller thinks about NBC’s long history of televising NBA games starting in the 1990s, “my hands ...
NBA season opens with Rockets-Thunder and Lakers-Warriors matchups on Tuesday night. "NBA on NBC" returns after 23 years, featuring iconic "Roundball Rock" theme music. NBC to air 100 games, with high ...
The Oct. 6 edition of the SBJ Media newsletter features a look at NBC's Media Day for the return of the NBA and the expected ...