Golf’s seen its fair share of young players who made early headlines before fading away, and it’s a pattern that doesn’t seem to go away. The demands of the PGA Tour and the hype around being billed as golf’s next big thing can affect players in very different ways.

As Good Good Golf’s influence within the sport continues to grow, the entertainment brand is getting its own PGA Tour event. On Monday morning, the popular golf YouTube channel announced that it will serve as the title sponsor of the Good Good Championship,

DeChambeau's status as a content creator may be seen in a different light as media brand Good Good Golf will make its PGA Tour debut next year