When will buying a linear TV ad be as simple as executing a Facebook ad buy? Sky Media, the ad sales arm of one European broadcast and telecom giant, says it’s already happening. British Sky ...

SKY customers are raging after noticing a much-loved streaming app on their account now has ads – and there’s no way to skip them. The broadcasting giant warned customers two weeks ago … ...

AdSmart is Sky's system for targeted, addressable ads, which are commercials that can be swapped out and personalised based on location or other personal data – even in live-broadcast, linear TV.

SKY is rolling out a brand new button that solves a long-running frustration with ads. Customers who pay for ad-skipping normally have to fast forward through them manually. On Sky Glass and Sky St… ...

Several users report seeing ads from Amazon, Sky, and On Running showing a “DPA” image placeholder and a link to Twitter instead of the ad the brands paid for.

Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change. This week, British ...

Sky, owned by Comcast, will launch an advertising-free linear kids TV channel in the U.K. and Ireland in February. It will be available to Sky subscribers with the Sky Kids package, which costs 6 ...

Broadcaster rapped for ads that implied digital switchover would mean that all terrestrial TV signals would be turned off.

SKY customers can bag loads of freebies worth hundreds – just don’t forget to claim them. If you’re forking out for monthly ...

Sky customers are up in arms after a recent change downgraded them to a cheaper, ad-riddled version of a popular streaming app. As news spread about the change, customers made it clear they weren ...

The ASA bans Sky ads for misleading about the availability of Sky+ HD for the Ashes and Lions tour.