From budding startups to towering corporations, everyone is betting high on long-form content to ace lead generation. But, putting together few long paras of blogs and hitting the ‘Publish’ button is ...

Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand that a certain amount of information is required – ...

LinkedIn is making it easier for businesses to generate leads from sponsored content on mobile devices with its new Lead Gen Forms feature, as described in a blog post made available to Marketing Dive ...

Online Web forms that capture customer data in exchange for content or another kind of information or service are often the first point of contact customers have with your business. So, why are they ...