Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Ads Advisor is an AI assistant integrated directly into Google Ads, capable of proactively managing ad campaigns and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating an effective digital marketing campaign is not about crafting eye-catching ads or ...

The second agent, Analytics Advisor, is set to revolutionize data analysis in Google Analytics (GA). It is a conversational ...

The landscape of digital marketing is always changing. Whether in response to market forces or legislation, a seismic shift occurs every few years in the way marketers conduct their business ...

Interact Marketing is expanding its artificial intelligence marketing capabilities, integrating insights from search engine optimization, paid media strategies, and comprehensive analytics to ensure ...

Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates. Google's playbook provides privacy and measurement solutions for digital ...