Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users. Currently, Roblox’s immersive ads include portal and image ad formats.

Roblox clarified that advertisers were previously able to target their campaigns to specific age groups (but only to users age 13 and up). However, advertisers could only run ads in experiences rated ...

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play. Users ...

Roblox additionally plans to leverage Portal Ads, an interactive, native, non-invasive virtual space where consumers can interact with brands on a more personal level. “This is a new ad format. It’s a ...

Roblox remains a top growth story, but the stock is now priced for perfection after a major run. Click here to find out why ...

Roblox said that early tests of Rewarded Videos show an average completion rate of more than 80% and certain groups saw more than 90% completion rates.

Roblox users are accustomed to seeing games and concerts while roaming the platform, but not ads. That is about to change. The online-entertainment company is ramping up its push to attract ad ...

Roblox (RBLX) shares rose in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (GOOG) (GOOGL). Read for more.