B2B example: If your CRM data reveals that C-suite executives respond best to finesse and expertise-driven content, create ads promoting whitepapers or exclusive webinars.

As healthcare entities move towards the deployment of artificial intelligence (AI) models to streamline patient engagement, being acquitted of good customer relationship management (CRM) system data ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

The cornerstone of CRM systems (and any sales or service transaction) is interaction between your people and your customers. But more people records in the system isn't necessarily better, as many ...

Microsoft's coming Dynamics 365 ERP/CRM service has something called the 'Common Data Model' at its core. Here's more on what CDM is and why it matters.

Earlier on June 4, HubSpot announced the launch of its Deep Research Connector with ChatGPT, which made the company the first CRM to offer such an integration.

In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those ...

Salesforce CRM and International Business Machines IBM have announced an expanded strategic partnership, integrating IBM’s watsonx AI and Data Platform with Salesforce’s Einstein 1 Platform.

Fractured and incomplete datasets are a key barrier towards effectively training AI models for deployment in healthcare settings.