B2B example: If your CRM data reveals that C-suite executives respond best to finesse and expertise-driven content, create ads promoting whitepapers or exclusive webinars.

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

Fractured and incomplete datasets are a key barrier towards effectively training AI models for deployment in healthcare settings.

In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those services.

In a world where customer acquisition costs are soaring and customer retention — particularly retaining profitable ones — is getting harder for every enterprise, “knowing your customer” is not just a ...