Rainbow’s Winx Club will be coming to the Roblox, with the immersive adventure Winx Club: Magix debuting on September 15.

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...

Chances are that your kid has a Roblox avatar and is one of the 70 million daily active users engaging in immersive role-play in Brookhaven, climbing an obstacle course tower in Tower of Hell or ...

Roblox has become a video game titan, in recent years dominating the world of kids’ gaming and earning $454 million in revenue last quarter alone. A new report argues that success is built on ...

Roblox, a kids virtual world that has grown to 5.7 million monthly unique visitors, raised $4 million in venture funding today. With Roblox, kids are architects of their own games and learn software ...