Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

According to Roblox, nearly 30 percent of users reported that they started learning to code and build their own games during the pandemic.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

The first release Roblox, initially called Dynablox, was started in 2004 by Baszucki and Erik Cassel, an engineer who had worked at Knowledge Revolution. It wasn’t alone.