Barbie has taken 2023 by storm. Greta Gerwig's blockbuster film became the highest-grossing movie of the year and now for the first time, the famous doll is set to be the third-most-popular Halloween ...

Gamefam Studios, the developer of several other branded Roblox games like Sonic Speed Simulator and TMNT Battle Tycoon, has partnered with Mattel to bring Barbie to the platform in upcoming ...

Mattel's Barbie has partnered up with clothing brand Forever 21 to release both a digital collection on Roblox and a physical one online and in selected stores, according to a tweet by Forever 21. The ...