Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up.

Currently, hundreds of user-generated experiences on Roblox are monetized with ads. Roblox declined to reveal what its ad rev-share deal is with creators. With all these pieces in place, Roblox ...

New Ads On The ’Blox Metaverse advertising may be here. But not with Meta. Roblox – arguably the closest thing to a metaverse we have today – is getting into advertising, CNBC reports. The gaming ...

Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions.

Roblox Corporation RBLX is broadening the monetization model as it looks beyond the virtual currency system. In the second quarter of 2025, the company advanced two initiatives aimed at creating new ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox is trying to push hard with its ads in 2025, but it's coming at the cost of the creator studios that make the game great.

Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.