Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

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A well-written sales statement helps you build confidence during the sales process. It also acts as a guide for determining if a prospect is a good fit for your products or services. As you write your ...

Making the Case: The No-Nonsense Guide to Writing the Perfect Case Statement, by Jerold Panas, seeks to help nonprofit groups draft a document to explain why they deserve support. Mr. Panas, founder ...

Resume objective statements have never made the most sense to me. The objective of a resume is obvious—it’s to get a job. Trust me, I’m not writing one for fun. It’s not a Bluesky skeet or anything ...

Your company's safety policy statement is the first word to employees about your feelings about safety, both on and off the job. It states your commitment to safety and lets your employees know that ...

Opinions expressed by Entrepreneur contributors are their own. Financial data is always at the back of the business plan, but that doesn't mean it's any less important than up-front material such as ...