Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

Every year, I read applications for my department’s Ph.D. program at Brown University. The ones I usually see are from people who might want to work with me either as their primary or additional ...

When you need to clearly and succinctly explain an idea for a business, product, design or program – or for anything else that doesn't yet exist – then you need a concept statement. A concept ...

Graduate school admissions essays are an opportunity to stand apart from other applicants. Follow these tips for crafting a strong statement of purpose and personal history statement. (Karin ...

You’ve polished your CV and cover letter and lined up your letters of recommendation. Your application for a faculty position is ready, with one big exception: You’re still struggling to write a ...

Statement of work. As straightforward as it sounds, getting one right is no easy task. But nothing is more fundamental to the success of a project. If the statement of work is too vague, too broad or ...

If your child is applying to private schools — preschool, elementary, middle or high — one of the most important elements of the application will be the parent statement. This statement tells the ...

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As a small business vendor, writing a statement of work is a staple of bidding on projects in the hopes of winning contracts. Statements of work are most prevalent in the federal, state and municipal ...