A classification technique called Learning to Rank (LTR) is used to perfect search results based on things like actual usage patterns. LTR isn’t an algorithm unto itself. The actual ranking is ...

This is a very powerful asymmetry: Anyone can notice a change in search results, but it’s extremely difficult to prove what caused it. That gives algorithm designers immense deniability.

As Google better understands how the content fits in within the context of the whole web, links might not be as necessary.

Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web ...

Algorithms have developed into somewhat of a modern myth. On the one hand, they have been depicted as powerful entities that rule, sort, govern, shape, or otherwise control our lives. On the other ...