In Nikeland, Roblox users can hang out with others, play mini-games, and create their own experiences using interactive sports materials.

Popular video game Roblox Corporation (NYSE: RBLX) is getting support from a newly public company using their metaverse to appeal to a new demographic of fans.

The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

WASHINGTON COUNTY (dpa-AFX) - Sportswear company Nike Inc. (NKE) said on Thursday that it was teaming up with Roblox to create a virtual world known as Nikeland on Roblox's online gaming platform. The ...

Nike’s latest collaboration isn’t one you can physically obtain. Instead, the sportswear brand has teamed up with online game Roblox to create a virtual world for player called Nikeland where users ...

Nike has partnered with Roblox to create a virtual world called "Nikeland." Users will be free to dress up their avatars in Nike apparel, including clothes and sneakers.

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox. Nikeland ...

The virtual world is inclusive of Nike buildings, fields and arenas for people to take part in different mini-games like tag, dodgeball to "The Floor Is Lava." ...