Predictive analytics is the use of statistics and modeling techniques to determine future performance based on current and historical data.

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it.

Predictive analysis models commonly used in higher education may have a bias against learners from some racial and ethnic minorities based on limited data sets and other systemic inequities.

Problem: While anyone can use genAI, predictive AI is generally out of reach. Solution: Use genAI to steer your predictive AI project.

Quantzig announces the completion of its article on predictive maintenance modeling.

Electronic health record data can be used to predict patient absenteeism accurately. Predictive overbooking of missed appointments can significantly increase service utilization.

New research shows how AI models can become a victim of their own success, sending their performance into a nosedive and generating inaccurate, potentially harmful results.