Quantitative data is information that has been procured through telephone or mail surveys, where the sample size is relatively large. Quantitative data is more reliable in predicting future consumer ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Quantitative trading is an approach that is normally associated with institutional investors handling huge sums of money, but technological advances have made it easier for amateur and individual ...

Quantitative social science has long been dominated by self-consciously positivist approaches to the philosophy, rhetoric and methodology of research. This article outlines an alternative approach ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

Refinitiv, an LSEG business, has announced an agreement that allows for its comprehensive suite of quantitative data to now be made available on Snowflake’s Financial Services Data Cloud. Today’s ...

The accelerated impact of data and analytics on organizational success means C-suite leaders must gain greater quantitative and data analysis knowledge. No longer can they merely delegate the ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...