Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on Friday.

At its tenth annual developer conference on Friday, Roblox unveiled a slew of new features and initiatives designed to lure creators and developers to its premium, paid tier and to encourage ...

To further support creators, Roblox is going to roll out a “Price Optimization” tool that will run tests to help developers identify the best price for in-experience purchases.