Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using ...

Climb and Jump Tower is an experience on the Roblox platform where you climb and scale massive structures inspired by ...

Dive Insight: Givenchy Beauty is overhauling its Beauty House Roblox space for a Pride Month experience, building on its two years of experience with the platform in a push for LGBTQ+ inclusivity.

The experience features mini games, virtual makeup looks, exclusive music, a lounge and a graffiti room. The virtual space features Maybelline products, including mascara, lipstick and eye shadow.

NHL Blast, the league’s Roblox experience, has been updated with a 3D visualization of its All-Star Game, according to information shared with Marketing Dive. The NHL claims to be the first ...

As an addition to Spotify Island, Spotify is introducing Spotify Island: WonderWrapped as a new space for fans to engage with music artists on Roblox. The Spotify Island mainland, which has been ...

The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm.

Roblox has been around for a long time. How long, you ask? Try 19 years! We'll break down its long and complicated history here!

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...