Chipotle Went on Roblox to Find Out Businesses are creating metaverse experiences to engage with their customers, but there isn't a clear set of instructions on how to do it.

Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

Chipotle has announced a massive Cinco de Mayo giveaway, but you have to play Roblox in order to win one of 50,000 free burritos. Since it was founded in 1993, Chipotle has become one of the most ...

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.

Chipotle Mexican Grill will return to Roblox to launch Chipotle Burrito Builder, according to a press release. The simulation will allow players to roll virtual burritos and earn the brand's ...

Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

Roblox has been down for well over a day, but the company stresses that it wasn't due to a Chipotle promo.

Roblox, the massively popular game-creating video game, has been down for a day and a half now. It’s far and away the longest outage the game has ever seen, and with Roblox now being a publicly traded ...