This divergence doesn’t just apply to political opinions; it also touches on factual topics, from climate change to ...

Remember when finding information online meant typing exact keywords and hoping for the best? When search engines couldn’t tell the difference between “apple” the fruit and “Apple” the tech giant? How ...

Is the complexity of Google's search ranking algorithms increasing or decreasing over time? This question was originally answered on Quora by Nikhil Dandekar.

Algorithm‑based interventions were found to be more effective than user‑directed changes in mitigating these effects. Modifying search algorithms to provide broader results increased belief ...

If your online content needs tweaking to appeal to Google's search engine using traditional SEO, newly available information from a massive security breach may be a treasure trove.

Researchers are enlisting the help of the public to investigate one of the great mysteries — how does the Google algorithm work?

This is a very powerful asymmetry: Anyone can notice a change in search results, but it’s extremely difficult to prove what caused it. That gives algorithm designers immense deniability.

Google's legendary search algorithm is carefully examined by Wired writer Steven Levy, who reveals that it will be updated about 550 times this year -- or once every 16 hours all year round.

Google algorithms are in a constant state of evolution. To keep a competitive edge, webmasters need to evolve in their knowledge about search engine algorithms in addition to tried-and-true SEO ...