This divergence doesn’t just apply to political opinions; it also touches on factual topics, from climate change to ...

Users’ Internet search questions can strengthen echo chambers, even on factual topics, but there are simple ways to lessen ...

Remember when finding information online meant typing exact keywords and hoping for the best? When search engines couldn’t tell the difference between “apple” the fruit and “Apple” the tech giant? How ...

Researchers are enlisting the help of the public to investigate one of the great mysteries — how does the Google algorithm work?

If your online content needs tweaking to appeal to Google's search engine using traditional SEO, newly available information from a massive security breach may be a treasure trove.

Google algorithms are in a constant state of evolution. To keep a competitive edge, webmasters need to evolve in their knowledge about search engine algorithms in addition to tried-and-true SEO ...

This is a very powerful asymmetry: Anyone can notice a change in search results, but it’s extremely difficult to prove what caused it. That gives algorithm designers immense deniability.