Sentiment analysis is one of the most prevalent uses of text analytics, but the technology has many other valuable uses. Text analytics finds a range of applications in scientific, medical and ...

For example, SAS does sentiment analysis. Do you see any concerns in using people's data in this way? Sentiment analysis can actually be done on two different types of source: public and private.

Jim Goodnight, SAS CEO advocates analytics over BI, explains text analytics use cases, and touches on predictive asset management.