QVC cable shopping is an excellent example of transactional marketing, Meltwater says. The salesperson on screen may try to be likable and appealing, but the point of the pitch is to make viewers ...

Offers tend to be very promotional in the transactional model. For consultative, it’s value based. It’s consulting based, value assessment, third-party association.

The end-to-end model adds branding and service on top of a transactional marketplace offering.

Strategic business functions, such as accounting, marketing and product development, are dedicated to planning, strategy and analysis. Companies also need to produce goods and services to sell to ...

Transactional data can reveal that two seemingly similar customers have strikingly different purchasing patterns U.S. marketers mailed an estimated 14 billion catalogs last year, at an average cost of ...