You may have heard of relationship marketing, where you sell by forging connections with your customers. Transactional marketing is the opposite: Instead of worrying about relationships, your ...

Bill Carper is senior director of global marketing for Oracle Corp. During his talk at Ad:Tech 2003 today, he considered tactics and strategies for marketing organizations driven for immediate sales, ...

An Example of the Transactional Type Functions in a Business. Strategic business functions, such as accounting, marketing and product development, are dedicated to planning, strategy and analysis.

Had the marketers in our example known that the golf-loving consumer hadn’t made a single golf-related purchase from a cataloger in years, they would likely not have wasted their money mailing to him.

Ever since the first classified ad appeared in the Boston News-Letter in 1704, many companies have built large businesses charging sellers (advertisers) to add supply (listings) to their marketplaces.