Unity, the software company that 70% of mobile games use, is deploying generative AI in games. It’s a massive strategic play that the company’s CEO says will drive similar growth in gaming to ...

AI may seem like something of a dirty word at the moment, but 62 percent of studios are using AI at some point during game development. That's according to a new report by game engine maker Unity ...

LOS ANGELES, July 10, 2025--Genies, an AI avatar and gaming technology company, has partnered with Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, to ...