Roku said it is working with 3D content company Unity to help mobile app businesses reach potential users with streaming TV. Combining Roku’s Action Ads with Unity’s user acquisition technology and ...

SAN JOSE, Calif.—Roku has announced a strategic product and commercial partnership with Unity that aims to help mobile app businesses easily expand their app install campaigns to TV streaming ad ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.