Would you consider the visual aspects of advertising as a form of media based art? Arguably, advertising is a form of artistic expression incorporating the seven visual elements of art. Although the ...

Since long before the advent of marketing and advertising, humans have been compelled by what they see. Visuals are so effective in marketing, for example, because they can convey complex messages ...

Architects apply their knowledge about the aesthetic effects of architectural elements when organizing three-dimensional architectural environments. In contrast to the extensive number of studies ...

Visual elements profoundly impact player engagement and emotional responses during gaming sessions. Graphics quality, animations, and special effects create immediate impressions that can determine ...