These require ongoing player tutorials across hours of play sessions. These mechanics tend to backfire on Roblox because players have no tolerance for anything but immediate, visceral fun.

Roblox is testing a tool that could accelerate the process of building and altering in-game objects by getting artificial intelligence to write the code.

Video-game company Roblox said Friday that Mattel is providing licenses for Polly Pocket, Street Sharks, Rock 'Em Sock 'Em Robots and Matchbox. The licenses would soon be available for creators to ...