Carr founded performance marketing agency Noise Digital which he has continued to oversee since its acquisition by Havas in ...

This week, we go 1:1 with Preston to talk about the fallacy of ROAS, the metrics that actually move the brand equity needle, ...

The Greater Miami Convention & Visitors Bureau’s (GMCVB) tapped Republica Havas as a creative and media partner. The ...

Speaking about his new role, Rocha said: “For as long as I can remember, Apple has been the benchmark, not just in technology ...

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The streaming platform's ad-supported base offers a fertile ground for dining, retail and lifestyle campaigns, a survey ...

The biggest global TV ad spenders on average now allocate just 38% of their ad budgets to TV, while smaller brands' ad spend ...

Newsmax accuses Fox of imposing a "no-carry" agreement with pay TV distributors who agree to carry "right-leaning news ...

Ogilvy Group Global CEO Devika Bulchandani is being appointed COO of WPP and Laurent Ezekiel is succeeding her as CEO of ...

A new, very dark cop show coming to HBO on Sunday is made with the proficiency that has become common in the production of TV ...

Ogilvy Group Global CEO Devika Bulchandani is being appointed Chief Operating Officer of WPP and Laurent Ezekiel is ...

How to maximize your return on ad spend? Step 1 is to shift your programmatic budget to prioritize private marketplaces.