Mobile game company Supercell began its promotion of game's "most iconic character" with an NYC in-person event.

Trust in news providers has fallen among people on both ends of the political spectrum, judging by a study from Pew Research. In general, 56% of U.S. consumers have at least some trust in the ...

Delony will thus become the latest podcast host to tout Dutch, the four-year-old pet telehealth provider that has upped its ad game in recent months -- first adding connected TV in March and then ...

Marketing group Acceleration Community of Companies has launched a synthetic audience platform for testing creative and messaging. According to the company, the platform simulates audience responses ...

Siding with Meta Platforms, a federal judge has thrown out a Maryland resident's lawsuit over phony ads on Facebook. In a decision issued late last week, U.S. District Court Judge George Russell, III ...

Arnold Worldwide has created a new role for Sarah Taylor, who has been with the agency five years. Based in Boston, her new title is managing director. Taylor, a 20+-year ad vet, will continue to lead ...

Amazon is rolling out an AI-powered tool that will recommend specific products when shoppers feel overwhelmed with options or just cannot decide on the products they want to buy. "Help Me Decide," the ...

In another attempt to boost revenue, X will soon begin inviting Premium subscribers to request or purchase inactive usernames in a designated in-app marketplace, with some handles listed for as much ...

The outage prevented advertisers from accessing the Microsoft Advertising console, but its ad serving was not affected.

That's actually the title of a new, comprehensive communications planning study released by WPP Media, which reinforces half ...

Mr. Pibb is relaunching with newly designed packaging in select regions, ahead of a planned 2026 national rollout.

Legacy media companies want smaller, more aggressive business units - and at the same time, more control. Can this work?