Direct and branded traffic to publishers has been collapsing for some time. AI is not the root cause of our problems. They ...

Learn how multi-location brands fix complex marketing & GBP challenges with an AI layer and a 4-step local optimization ...

Both phone agents run on Gemini. One reads your content; one acts on your site. The difference decides where your effort goes ...

Anthropic's Claude Fable 5 returns globally, but with 50% usage limits and a new classifier that may result in false positives. The United States government and Anthropic have announced that Claude ...

This study from Suganthan reveals hidden fields in ChatGPT's network traffic that decide which sources get fetched, cited, or ...

Fabrice Canel announced he is retiring from Microsoft, effective July 1, after nearly 30 years. He wrote that he decided to take Microsoft's Voluntary Retirement Program after nearly three decades ...

Reddit-seeding for AI visibility works today. It will not work for long. The Penguin precedent explains exactly how this ends ...

Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she ...

John Mueller says skipping meta descriptions carries no penalty, but writing them still serves a valuable purpose.

There are many opinions about best practices for writing meta descriptions, while many have given up on them entirely because ...

Bing rolls out AI Citation Share; fresh data show LLMs.txt files go mostly unread; Google backs two agent specs; and the UK ...

Google's VP of Search says publishers losing traffic to AI need only write content people actually want to read.