Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The role of a marketer has changed dramatically over the past two decades. I’ve seen it ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

Nasheb Ismaily is a seasoned big data and cloud software engineer. He currently works for Cloudera as a senior solutions engineer. As federal agencies grapple with increasing demands to meet the ...

In this special guest feature, Ty Tucker, CEO of REV, discusses predictive and prescriptive analytics, and how they can be used in tandem to achieve the best results for a business. Ty provides ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

The integration of big data into business analytics has transformed how organisations gather and interpret large volumes of data. Big data includes a broad spectrum of structured and unstructured data ...

The Global Healthcare Analytics Market is poised for exponential expansion, rising from USD 42.96 billion in 2024 to USD ...

The Business Analytics minor is designed to prepare students for desirable and lucrative jobs in one of the fastest-growing areas in today’s global economy. Students will learn core concepts in ...